Seeing “Different”

What is the first thing you see?

We get data from our senses. Our eyes see, and then the brain makes meaning of the information collected. In his book, The Brand Gap, Marty Neumeier explains that out eyes quickly find the contrast in what we are viewing, and then the brain takes over.  We see the difference between subject and ground, big and small, rough and smooth, motionless and moving – then we determine the importance of those differences.

This applies both in design and strategy. If the very first thing people see is the “different,” then make sure that is your brand. Differentiate yourself from others in your industry and make your specialty known.


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