Does Your Marketing Plan SLIP IT?

In his book, The Advertising Concept Book, Pete Barry explains that a good ad communicates its message, but a great ad “stops you, hooks you, and hauls you in.” Further, a great ad will make the viewer react in at least one of six ways  – SLIP IT. This concept also works for email marketing, web landing pages, direct mail, and more.

  • Smile – disarms you
  • Laugh – really disarms you
  • Informs – tells you something you didn’t know
  • Persuades – there is a reaction, an emotional response
  • Involves – there’s a connection, an interaction
  • (makes you) Think
Design without a concept is just decoration. Today just about anyone can claim to be a graphic designer if they have the software, but not everyone has the capability to be a thinker. To design great ads and materials requires one to think. Give focused thought to how to elicit the “SLIP IT reaction” from your target audience. The best thing you can do is elicit an emotional response. This makes a connection and makes you memorable.
–Michelle
Advertisements

1 Response to “Does Your Marketing Plan SLIP IT?”


  1. 1 ann taylor sales February 6, 2013 at 10:20 am

    Terrific article! This is the type of information that should be shared around the net.
    Shame on the seek engines for no longer
    positioning this post upper! Come on over and consult with my website .
    Thank you =)


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s





%d bloggers like this: