3. Build a Path…

There is something to be said about the necessity of SEO. Search engine optimization is key in getting yourself found. While an eye-catching website and great links are essential, if clients cannot easily discover your site, it is all for nothing. Make your site easy to find. Use applicable keywords or even phrases commonly used around the office and plant them throughout your website. In our case “brand strategy”, “differentiating”, “positioning”, are all words that are important to our line of work as well as the services we offer.  If someone happens to be searching for say, branding advice, they just may stumble upon our website and unexpectedly decide they need our services. That is the beauty in SEO. Take time this month to lay the stepping stones for your followers.

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