Twitter and branding.

Twitter seems to be everywhere these days. At times, it’s a veritable bird frenzy. So we’ve been thinking about how, and if, it might be used to support a company’s branding.

After much debate, discussion, and only a little bit of mud-slinging between the generational viewpoints, we’ve come to think it might have potential as a phenomenon to inspire thought about brand messaging. It’s clear to us that our sound-byte oriented world is becoming even more sound-byte oriented, with the bytes getting smaller and more frequent all the time. Twitter is an expression of that. Smart companies need to think about whether or not their brand messages are brief enough, clear enough, and engaging enough to stand out for their simplicity and clarity. Companies need to give up their attempts to “sell” their customers with complicated explanations and features comparisons.

Do we think that all company’s should register corporate twitter accounts and start tweeting ASAP? No. But they might learn something about their brand messaging flaws if they started trying to post information about their brand with a 140 character limit.



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